After a long consecutive series of losses for Nokia, the Finish manufacturer has decided that it’s time to make crucial decisions, reshape its strategy, and keep moving forward. It has announced that it will be reducing its staff up to 10,000 employees before the end of 2013. This will slowly begin the process of closing down factories in Finland, Germany, and Canada. It will also mean that Nokia will be reforming its marketing strategies, aligning customer service, and reducing “non-core” assets. In addition to all of this, three executives, including chief marketing officer Jerri Devard, executive VP of mobile phones Mary McDowell and executive VP of markets Niklas Savander will all effectively step down from the Leadership Team on June 30th. Their positions will be filled on July 1st by Replacing them July 1st are executive VP of mobile phones Timo Toikkanen, executive VP of sales and marketing Chris Weber and senior VP of communications Susan Sheehan.